Sports never stop and neither do fans. DraftKings needed a social presence that could move as fast as the games themselves while standing out in an increasingly crowded sports media landscape. The challenge was building a team and system that could instantly transform live data, highlights, and trending conversations into compelling social content.
By combining a creator-driven content team with AI-assisted data insights, we developed a publishing engine that surfaced real-time sports moments, betting trends, and cultural reactions the instant they happened.
📈 Explosive follower growth across DraftKings social channels ⚡ Real-time content system powered by live sports data and AI insights 🎥 Always-on creator studio producing highlights, reactions, and trend-driven posts 🌍 Stronger cultural presence across sports, betting, and fan communities
The shift from traditional social media management to a 24/7 creator newsroom transformed DraftKings’ digital voice. By blending live sports intelligence with fast-moving creative production, the brand became part of the conversation—not just a commentator on it.
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